Expected to launch in the first quarter of 2022, VeCollal - short for Vegan Collagen Alternative- can be used in a wide range of formats, including powder, capsules, liquids, functional food and face creams, and has been formulated to have a mild taste ideal for pairing with fruity flavours.
Tony Van Campen, founder of VeCollal and former Head of Sales at Aminolabs, explains: “Collagen and veganism were two of the biggest trends last year. Sustainability is a key driver for consumers, as per the latest Deloitte reports - 30% of British consumers in 2020 reduced the amount of animal products they eat in order to adopt a more sustainable lifestyle.
“And yet there’s no real vegan or sustainable alternative for collagen on the market yet. Animals and humans naturally make their own collagen by breaking down dietary protein into amino acids and constructing collagen that has a very specific ratio of amino acids. Therefore, until now, getting these specific amino acids in the right ratios would mean consuming collagen that can only be found in animal sources.
“A lot of brands have taken some of these amino acids and mixed them with superfoods and called it ‘vegan collagen’ but there’s very little science behind those products.”
In an aim to fill this gap in the market, Van Campen approached Dr. Josué Vázquez, a well-respected biomaterials specialist who specialises in tissue engineering, precision medicine and data science.
“We asked him how can you create collagen from vegan sources and he informed us you can make ‘a biomimetic’ that copies the profile of human collagen as closely as possible.
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