The well-recognised V-label helps customers around the world to identify vegan and vegetarian products and services quickly and easily.
With LUS' range of ingredients now being certified, this will make it easier for the company's clients to become certified also, helping them to promote their trustworthiness and transparency.
Trend vs Mission
René van Hoorn, Founder of LUS, says the word 'vegan' has become a buzz word over recent years and, with that, the launches of vegan consumer products have exploded.
"This means the growth in the vegan category is much higher than the increase in the number of vegan consumers, indicating that the driving force is not veganism but what it stands for to consumers: a more sustainable choice," he says.
“We have not stepped into this category because it is a trend or just to make some money. What we care about is the planet and doing what is right. That also means that we will not touch soy products and work palm-free.
When starting the company in 2019, we decided to make only vegan ingredients & products. This was a straightforward decision as our ambition is to build a sustainable health ingredients platform and what better way to do this than with vegan ingredients? It is clear to our customers: we fully support the change to a more sustainable (food ingredient) future and to back this up we decided to have our ingredients certified as vegan. As we researched the different available vegan labels out there, we noticed most of our clients using V-Label."
LUS becomes one of the first V-label certified ingredient companies - NutraIngredients.com
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