While consumer cosmetics companies are increasingly advertising their sustainability to customers, Chris Sayner, vice president of Customer Alliances and Corporate Sustainability at Croda International, said much of the work of sustainability falls on ingredient suppliers.
Like the food industry, cosmetics products inherently come with a high level of transparency, as the ingredients in the items are on the packaging for customers to see. As consumer sentiment turns towards environmentally and socially conscious products, so do the questions companies ask of their suppliers.
In the past, consumer brands were asking if ingredients were animal, plant or petroleum based, but today Sayner said companies are asking if ingredients promote biodiversity, if they have at any point been involved in slave or child labor, if there is equitable profit sharing along the supply chain, and so on.
“That’s the level of detail that the ingredient industry is now charged with managing, as opposed to the simple question that used to be asked 20 to 30 years ago,” he said. “It’s because, as consumers, we have an increasing appetite for knowing what the ingredients in our favorite brands are, where they come from, what they’re made of, and preferably having a positive impact.”
Sayner said over a period of about 10 years, as consumer brands began to ask more questions about the origins of ingredients, Croda was able to slowly go to raw material suppliers and build up a data base of information.
Truly 'going green' starts with transparent ingredient suppliers - CosmeticsDesign.com USA
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