Lotus Herbals owns a range of brands including Lotus Botanicals, Lotus Organic+, and SoulTree.
Most recently, the company announced the launch of a hemp-based skin care range for Lotus Organic+, which includes a serum, cleanser, facial oil, moisturiser and night cream.
The Hemp Youth Glow range was developed to tap into the increasing demand for clean and ethical products, which the company believes is key to accelerating its growth.
“Hemp is revolutionising clean, green and ethical beauty and lifestyle. Its popularity can be attributed to increased awareness, and eco-friendly alternatives… and increased consumption due to health benefits,” said Nitin Passi, chairman and managing director of Lotus Herbals.
“As an eco-conscious brand, Lotus Organics+ stands on such ethos. Our momentum to launch a hemp range was propelled by its beauty benefits coupled with increasing global popularity and sustainability associated with the ingredient.”
According to Passi, hemp is currently an “unexplored ingredient in India”. However, the
the resurgence of therapeutic, beauty and spiritual knowledge from ancient Indian scriptures has helped to boost its awareness.
“Consumers are also increasingly becoming more receptive to the idea of using hemp and detaching the plant from its psychotropic properties… The demand for hemp products has shot up tremendously in the last year and this trend is here to stay for many more years,” added Passi.
He told CosmeticsDesign-Asia that he expects demand for hemp cosmetics to increase in India.
The 'holy grail': Hemp a 'must-have' ingredient for beauty brands – Lotus Herbals MD - CosmeticsDesign-Asia.com
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