The potential health benefits of turmeric and the curcuminoids it contains (curcumin, demethoxycurcumin and bisdemethoxy curcumin) include support for brain, cardiovascular, joint, and muscle health.
Consumer awareness and understanding of the botanical’s potential benefits are now very high, with data from the ITC Insights 2020 Consumer Survey showing that 86% of supplement consumers are familiar with curcumin/turmeric.
The fermentlife-branded Turmeric reportedly provides all the health benefits of turmeric, such as the antioxidant properties of curcuminoids, while also offering other bioactive ingredients, including postbiotics and paraprobiotics.
Postbiotics are defined as a “preparation of inanimate microorganisms and/or their components that confers a health benefit on the host”.
Paraprobiotics are defined as: “inactivated microbial cells (non-viable) that confer a health benefit to the consumer”.
The result, says Cellavent, is “a new kind of turmeric, with a range of benefits for gut health and superior bioavailability, as well as improved taste, smell and solubility”.
fermentlife Turmeric is created with three certified Lactobacillus strains, which produce numerous metabolites during the fermentation process. In addition to the postbiotics and paraprobiotics, the ingredient is also said to contain a range of other bioactive ingredients, including essential oils, saponins and peptides.
The bioavailability issue
Turmeric has limited solubility and absorption from the gut, and ingredient suppliers have focused on optimizing the delivery of curcumin and its metabolites for supplement and functional foods. Albert Knuth, Sr. Business Development Manager, told NutraIngredients that, while bioavailability wasn't the main focus for the company when they developed this post- and parabiotic turmeric, "fermentation does indeed increase bioavailability.
Cellavent launches fermented turmeric ingredient with postbiotics - NutraIngredients-usa.com
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