Chemical supplier Dow used in-Cosmetics Global in April to introduce two new ingredient kits to the personal care world. Sandro Sato, Global Segment Leader for Sensory and Cosmetic Actives at Dow Consumer Solutions told CosmeticsDesign the theme of the company's new launches is “from promised to proven.”
Sato said between the two kits, the ECOllaboration Concepts Collection and a kit for textured hair products, the company wanted to show range beyond its silicon roots in personal care.
Additionally, the new kits incorporate a more story-focused approach, which Sato said consumers are becoming more interested in and contract manufacturers and brands find more desirable.
Sustainable ingredients with performance, eco-trend uses
At in-Cosmetics Dow showcased eight formulations out of the sustainable ingredient kit, all of which were at least 90% from natural origins. Among the formulations were hair products, no-packaging deodorant and a variety of color cosmetics.
While the formulations are being marketed as sustainable, Sato also said Dow took a holistic approach to the entire process of creating the formulations like using packaging sourced from near the production facility to decrease the carbon footprint.
“It needs to go beyond ingredients,” Sato said. “It's really making sure that we invest the right kind of resources and technological developments on ingredients that have the same level of performance or better, but also carry some sustainability claims that didn't exist before.”
Sato said this launch has been ten years in the making for Dow, in a long-term push to bring ingredients ahead of the trends. Mirroring trends seen throughout the market, the company’s own research found that consumers across the globe are concerned with sustainability.
What Dow's new ingredient kits mean for the supplier's future - CosmeticsDesign.com USA
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